We humans will naturally take the path of least resistance.
This is not a bad thing. In fact, it’s completely normal. It’s how we become more efficient at our tasks. It’s how we develop skill.
In PowerME™, adding friction means making it a bit harder to perform an undesired behavior so the path of least resistance leads to the preferred behavior.
It’s putting your alarm clock on the other side of the room so you can’t hit snooze.
Creating friction in psychological terms is a form of choice architecture. It’s creating an environment that encourages, or nudges desired behaviors.
When the easy choice is the healthy choice, you don’t have to force yourself to choose between what you should eat and what you want to eat.
Thus, you don’t feel deprived.
Combining whole foods prepared in a healthy way, with choice architecture is the one-two punch that we need to knock out the Standard American Diet.
