Your most deeply held beliefs can help to wrest control away from your primitive brain. This is using emotion to your advantage.
Your core motivation, your why, is stored in memory along with an emotional timestamp. The emotional context behind, “I want to be around for my kids,” makes it easier to access and then connect with this motivation.
Having a strong, internal motivation—one that is tied to positive, high-powered emotion—can become like the Lighthouse of Alexandria, helping your PFC locate and pull a memory that will keep you moving forward.
