We’re going to talk about three ways that you can use friction to avoid eating too much food—or overnutrition in medical speak.
None of the following strategies will come as a surprise to you. But by the end of the lesson, you will understand that the friction approach is much better than relying on willpower, self-control, or moderation.
You may think that making unhealthy choices a bit harder won’t be enough to move the needle. But science suggests otherwise.
A little friction can go a long way.
You can see choice architecture at work in countries where the incidence of metabolic disease is low compared to most Western societies.
So, what’s their secret?
Is it that they all have incredible willpower and self-control?
Far from it.
The simple answer is that their environment tips the balance towards eating healthy food as the default option.
You can do the same.
